I didn’t know Jelly Belly is now also an ice cream parlour franchise. I’ve always associated them with jellybeans, from where it seems they take inspiration for their 50+ ice cream flavours, Tutti Frutti and Very Cherry included. Innovation is that the heart of their foray into the ice cream market with dairy-free sorbets, sugar-free ice creams and even a plant-based variety for vegans differentiating them from other rivals. The interior of this Bluewaters branch reminded me of those bright and cheerful eateries in Disneyland which make you instantly happy as you walk in.
A view from outside 
Interior 
Some of the variety 
Three sizes 
Chocolate ice cream sweetened with dates rather than sugar
I am a type 2 diabetic so eating ice cream is a rare indulgence for me. Trying their sugar free chocolate ice cream with dates was the best I could do for my guilt. It was sensational, easily as good as anything I have had with sugar. I’ll admit, I did try some (okay many) of their other flavours but I liked this one the best. Maybe it’s just that I don’t have much ice cream these days, but Jelly Belly’s ice cream seemed like something out of this world. Service was excellent, the tag team behind the counter were super friendly and very patient. I am in love with this place. Try it if you like ice cream, I’m sure you will love it too.
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Xerxes physically dines at, or orders from,
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