I’m NOT supposed to have ice cream – NOT. But the Jelly Belly logo pulls me in like a tractor beam; even this discreet, miss-it-if-you’re-not-paying-attention branch in the old town section of Al Seef. The interior is the same as all the other branches – it’s an ice cream parlour – not a lot you can do with the interior…except to keep it clean and cool – which it is. The difference Jelly Belly makes is with its welcome – it’s a happy welcome. And then there is the smell – oh dear; I think this is what heaven must smell like.
I order my guilt and sugar free chocolate ice cream made from dates (or something to that effect; perhaps it’s sweetened with date syrup). I don’t know how they make something sugar free so delicious, but I can eat a whole tub of the stuff. My friends, oblivious to my diabetic (type 2) condition…and feelings, double and triple scoop flavour after flavour into cone and cup. This is a heavenly place. There is no way you can walk out without feeling like a kid – a happy kid. Jelly Belly is a happy place and well worth a detour.
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Xerxes physically dines at, or orders from, each and every venue he reviews. He pays in full for whatever he and his companions eat, drink, take away or occasionally throw at each other. Xerxes accepts no money, gifts, discounts or free meals in return for reviews or favouritism. What you have read was NOT influenced in any way by the venue. Join me on Instagram @ravenousxerxes or email me on xerxes@dellara.com.